Sticky Information and Heterogeneous Needs as Determining Factors of R&D Cooperation with Customers

The aim of this work is to investigate the factors determining cooperation in developing innovations between firms and a specific group of agents, customers and users. The central point of the analysis is two variables recognised in previous studies as important factors in the study of cooperation with these agents, but which basically have been dealt with from a purely theoretical viewpoint. These variables are: 1) the existence of sticky information (information which is costly to obtain, transfer and use) and 2) the presence of heterogeneous needs in the market. Regarding the first variable, we have also taken into account two kinds of information which can be sticky: information on needs and information of technological nature. The findings obtained, using a Spanish sample of firms, show clearly that all these three factors exert a positive influence on cooperative relationships with these agents.